What is the biggest trends in SEO for 2017 Search engines are constantly changing and so are the methods used to get results. Many aspects are having to change as web results are not as accurate as most think, sometimes only a small percentage of results actually include the key words that they are looking for. That being said, let's move to the first major shift in searches. Mobile Friendly As cell phones and other mobile devices become increasingly important in our everyday lives, it is becoming necessary for our way of searching to change in favor of smartphones. Smartphones are gaining new features with every generation and search engines need to keep pace .That's why we'll see movement towards mobile search optimization . This includes integrating other apps such as messaging with search. In 2017, we will be seeing movement towards mobile exclusive software with the intent of making searches better suit the user. Voice Technology As we have seen with Amazon's Echo Amazon's Echo, Echo Dot and Alexa and the new Google Home, voice searching is becoming a prominent feature in the way that people search. While the technology itself is in its early stages, the AI is becoming increasingly smarter and more sophisticated. AI voice search may move away from compact devices and into a brave new field, such as cars or entire home systems controlled by the sound of your voice. This kind of technology we have seen with the Google Home and its ability to control lights and the temperature of the house through a connection with other software such as Chromecast and Nest. I'd argue that the mobile based Apple software Siri currently isn't the most effective way to search for mobile users but for those in the middle of a task or are away from their phones, voice controlled search will become the best way to search in 2017 as the software quality improves. Computer Learning As we mentioned earlier, keywords are not as reliable as most might assume. They are important as search engines are not human and cannot understand the intricacies of human expression and intention, but as machine learning continues to allow search engines to understand general topics and the intentions of the users, the need that we once had for keywords may become less important. Computers are much smarter than they once were and they now have the ability to learn from their mistakes and correct themselves in the future to feature more pertinent content for the user. In 2017, that technology can only improve and give better information as a result. Conclusion 2017 may be the year that many of the technologies that we have been introduced to may take off and become even more important than we could've imagined. Software improvements to voice control and machine learning make it much easier to find results on the fly and movement towards making mobile the primary way to display results shows that this coming year will be full of innovation and progress towards the best search results possible.