Smarter decisions, measured results

Performance advertising that scales beyond cookies

A future-proof solution for a cookieless world

Stop clamoring to PII data.

Decide has never relied on invasive data sources to make ad selection and impression pricing decisions, and as of 2021, we've phased out our limited use of all third-party cookies.

Advertisers and publishers gain access to models that respect people’s privacy while hitting performance goals at scale.

Unmeasured spend is a thing of the past

Our ad platform was built for measured media from the ground up. Decide's proprietary attribution technology enables advertisers and publishers to measure value creation with the granularity of a single impression while optimizing toward business outcomes.

Better tools for better outcomes

Create

Demand-side tools for creating effective ads

Serve

Supply-side tools for serving custom, non-standard ads

Measure

Metrics designed for measured media

Monetize

Future-proof strategies for monetizing the open web

Analyze

Advanced dashboard for human-centered analysis

Predict

Machine learning for predicting value creation

Decide

Automated decision making for the real world

Create

Demand-side tools for creating effective ads

Serve

Supply-side tools for serving custom, non-standard ads

Measure

Metrics designed for measured media

Introducing the Decision Marketplace℠

Advertisers and publishers gain access to an ever-growing marketplace of intelligent models that select ads and price impressions for performance-focused outcomes. With each addition, the Decision Marketplace gets smarter.

Learn more

Join us

Be part of the ambitious team that's powering the next era of advertising on the open web.

What to Expect